is China��s largest operator by cinema screens with close to 300 cinemas and 2,550 screens. The AMC acquisition created the world��s largest cinema company by revenues and the Legendary Entertainment acquisition was the biggest China��Hollywood deal ever. Despite this, Wanda��s $2.6bn acquisition of US second-largest cinema chain AMC in 2012 and the later $3.5bn acquisition of one of the world��s biggest movie producers, Legendary Entertainment in 2016, sent shock waves through the US entertainment industry. In the light of the CAGE framework, what challenges may Wanda meet as it enters the US market?Ĭhinese foreign direct investments in the USA have reached record levels and exceeded $10bn (£6bn, �¬7.5bn) in 2014. What national sources of competitive advantage might Wanda draw from its Chinese base? What disadvantages derive from its Chinese base?ģ.
Considering Yip��s globalisation framework (Figure 9.2), what drivers of internationalisation do you think were most important when Wanda entered the US market through its AMC and Legendary acquisitions?Ģ.
